Google Finally Disclosed Why 90% Search Traffic got Effected.

Google Finally Disclosed Why 90% Search Traffic got Effected.

OK. So I guess the cat's finally out of the bag, as Google has finally disclosed the reason behind the massive search traffic drop that effected millions of websites last month. In response to the drop, we conducted a few case studies of our own, and looked over the traffic patterns for various websites, large and small. We concluded that there was definitely something wrong, and Google was making changes at the back-end without telling anybody. Well now, Google has finally disclosed the reasons behind the traffic drop in an event held Thursday that marked the company's 15th birthday.

Traffic for millions of websites got effected. But even so, Google's and Googlers' blogs and social media profiles were annoyingly deserted, and no one was any the wiser as to what was going on, attributing the massive loss of traffic to another possible algorithmic change. And right they were! Google indeed has made algorithmic changes, and this time around, it's not another beast lurking around in the wilderness...

...it's a major overhaul of the search engine!

OK, the "not another beast" part might not be entirely true, because this new algorithm is called the Hummingbird (like the Panda and Penguin updates). But you gotta hand it to Google for taking something innocent, and turning it something nasty; and apparently, the more innocent, the nastier it is (Google's perverse logic, as it should be called :P). But forgive me for straying off-topic.

As I was saying, it's a major overhaul of the search engine codenamed 'Hummingbird', and it is the biggest change since the 'Caffeine' update in 2010 - possibly bigger, much bigger. "It is really big," admits Amit Singhal, a Google Search executive.